BRANDING

Brands built with intention, designed to last.

Purple LSU logo on a white background

For LSU Residential Life, I led brand trainings and guided the department through transitions as university standards evolved, ensuring consistency across all platforms. I specialized in translating brand standards into practical guidance, helping teams understand how to effectively use brand assets in their day-to-day work.

Greater Baton Rouge Economic Partnership logo in purple and blue on white background

For the Greater Baton Rouge Economic Partnership, I supported the organization’s rebrand from the Baton Rouge Area Chamber, helping transition hundreds of assets across platforms. This included refining and launching a new website and reshaping social media channels to align with the updated brand.

PROOF WORKS logos in dark blue on a white background separated by a vertical line

For the Greater Baton Rouge Economic Partnership, I created the Proof Works brand from concept to launch in under 48 hours. I developed the logo, brand standards, and all supporting assets, building a complete identity on an accelerated timeline.

BRANDING

My experience in branding spans design, implementation, and organizational leadership. At Last Word Strategies, I partnered with designers to shape new client brands and ensured consistency across a wide range of deliverables. At LSU Residential Life, I led brand trainings, enforced standards across the organization, and became a go-to resource for brand use within the Division of Student Affairs. At the Greater Baton Rouge Economic Partnership, I supported a full organizational rebrand while also creating and launching new brands in a matter of days, combining design execution with the ability to guide teams in using brands effectively.