My approach to design and marketing collateral is shaped by the audience I’m trying to reach and the role I’m in. At Last Word Strategies, I created targeted, candidate-specific graphics built to communicate clearly and persuade quickly. At LSU Residential Life, I leaned into a more creative, culture-forward style, using pop culture and trends to connect with students. At the Greater Baton Rouge Economic Partnership, my work shifts to a more polished, professional tone, designed to resonate with C-suite leaders and stakeholders across the Capital Region.