For Louisiana State University Move-In Day, I created a video using a trending sound to capture the full emotional weight of the moment, from anticipation to nostalgia. Designed for social media performance, the piece taps into a shared experience that resonates with both incoming students and those looking back on their time on campus.

Created for Guaranty Corporation’s 100th anniversary, this video features third-generation CEO Glenn sharing the company’s legacy and its move to Baton Rouge. The piece highlights the role of the Greater Baton Rouge Economic Partnership in supporting that transition, tying together history, impact, and regional growth.

For Better in BTR, this interview with Dexter Jackson highlights the impact of his work in the community while introducing his story to a new audience. The video was designed to expand reach through a strategic social media partnership, connecting with viewers we had not previously engaged.

For Yes for NOLA Kids, this video repurposes a news clip within a branded frame to reinforce and amplify positive media coverage. The approach highlights how third-party validation can be leveraged on social media to extend reach and strengthen campaign messaging.

Created for Louisiana State University, this video captures the complex emotions of students moving out of their freshman-year dorms, balancing nostalgia, growth, and the transition into a new chapter. Through intentional pacing, audio, and storytelling, the piece reflects both the weight of the moment and the excitement of what comes next.

Captured on a random Sunday for Better in BTR, this video reflects my belief that some of the best content comes from unexpected moments. It highlights the importance of always being ready to capture what others might miss, turning an everyday scene into a compelling visual that showcases the beauty of Baton Rouge.

Created for Louisiana State University, this countdown video builds anticipation for Move-In Day by leveraging footage from the previous year to remind audiences what’s ahead. The piece is designed to generate excitement around the official start of the college journey, using familiar moments to make the upcoming experience feel real and within reach.

I featured this video to highlight my ability to create viral content beyond brand channels, including on my personal TikTok. Created the day before the 2024 election, the piece captured the anticipation and emotion of the moment, resonating at scale and driving significant engagement.

Created in partnership with Queen of Sparkles, this video was shot and edited in a Christmas-style format to surprise residents with branded attire in a way that felt festive and unexpected. From concept to final edit, the entire production was executed end-to-end, showcasing a hands-on approach to storytelling and content creation.

Created for Louisiana State University, this video leveraged the viral moment of the national champion Tiger Girls to highlight both their impact and the unpredictability of roommate life. By tying their story to the broader student experience, the piece connected with incoming students navigating roommate selection while showcasing the unique relationships that define life on campus.

Created for Louisiana State University’s Mass Communication Residential College, this video addressed declining interest by clearly showing the value of living there through firsthand student perspectives. By pairing on-camera testimonials with supporting B-roll, the piece provided tangible proof of the experience, helping prospective students see the benefits for themselves.