Throughout my career, I have built partnerships that extend brand reach and accelerate impact by meeting audiences where they already are. At the Greater Baton Rouge Economic Partnership, I led outreach and collaboration for 225 Day, bringing together 141 businesses and organizations, the majority of which I worked with directly to plan activations and deepen engagement, while also developing ongoing partnerships that lend credibility and visibility to the growing Better in BTR brand. At LSU Residential Life, I strategically collaborated with campus departments, student organizations, and external brands to tap into existing audiences and expand reach, including partnerships with companies like Small Sliders that translated into on-campus activations and content rooted in student experience. Whether aligning institutions, businesses, or communities, my approach to partnership-building is focused on creating shared value that moves brands forward.