MASS EMAIL
Emails that cut through the noise.
Written and designed for Better in BTR’s quarterly newsletter to engage human resources and marketing professionals with resources and opportunities to help attract and retain talent in the Capital Region.
Written to build momentum ahead of the legislative session by connecting Gov. John Bel Edwards’ policy priorities to the urgency of grassroots support and a strong fundraising call to action.
Written and designed to drive last-minute registrations for The Partnership’s 225 Day celebration following Mardi Gras while giving attendees timely information on event logistics and recommended attire.
Written and designed to build momentum following Royce Duplessis’ State Senate campaign launch by leading with a fundraising call to action while keeping supporters informed with legislative session updates.
Written and designed to announce a major national award for The Partnership and highlight the work behind the award to its full investor audience.
Written and designed to support Pamela Lafitte’s campaign for Alabama secretary of state by highlighting her stance on access to the ballot box and driving grassroots contributions.
MASS EMAIL
My experience in mass email strategy is rooted in building systems that drive both engagement and action across different audiences and sectors. At Last Word Strategies, I led efforts across copywriting, creative development, audience segmentation, and contact nurturing, implementing best practices around targeting and send strategy, with standout work supporting Gov. John Bel Edwards and congressional candidates. I’ve executed these strategies across multiple platforms, including NGP VAN, Mailchimp, Emma, and Constant Contact, adapting tactics to meet the needs of each client or campaign. At Louisiana State University Residential Life, my focus shifted to process-driven communication, ensuring clarity at scale while still cutting through the noise and driving student action. Now at the Greater Baton Rouge Economic Partnership, I’ve implemented a more structured, automated email strategy centered on clean data, audience engagement, and long-term sustainability, including the development of the Better in BTR quarterly newsletter.
