MASS EMAIL
Emails that cut through the noise.
Written for Gov. John Bel Edwards, this fundraising email was designed to build momentum ahead of the legislative session by connecting policy priorities to the urgency of grassroots support. The piece balanced clear stakes with a strong call to action, driving contributions at a critical moment.
For the Greater Baton Rouge Economic Partnership, this biweekly newsletter was redesigned following the October 2025 rebrand to better align with the organization’s updated visual identity. The layout and structure were intentionally built to mirror the website experience, creating a more cohesive and recognizable brand across channels.
While at Last Word Strategies, I developed a series of fundraising emails for an Alabama Secretary of State candidate, balancing donation asks with messaging that resonated with her target voters. The approach ensured the emails could drive revenue while staying aligned with the campaign’s broader narrative and audience strategy.Voice chat ended1s
Created for Royce Duplessis, this newsletter-style email recapped the regular legislative session while highlighting the legislation he carried, supported, and opposed. It also served as a timely alert for an upcoming redistricting session, framing the need for fair congressional maps in a way that resonated with his full audience.
At Louisiana State University Residential Life, this example reflects our data-driven shift to plain text-style emails, which consistently outperformed heavily designed formats. By prioritizing clarity and authenticity, these emails felt like direct, important communication rather than marketing, ultimately driving higher engagement and student action.
For A Stronger Louisiana on behalf of Gov. John Bel Edwards, this email demonstrates how we translated public remarks into timely, high-impact messaging. By quickly turning speeches into compelling email content, we were able to drive engagement and generate the donations needed to support key legislative priorities.
MASS EMAIL
My experience in mass email strategy is rooted in building systems that drive both engagement and action across different audiences and sectors. At Last Word Strategies, I led efforts across copywriting, creative development, audience segmentation, and contact nurturing, implementing best practices around targeting and send strategy, with standout work supporting Gov. John Bel Edwards and congressional candidates. I’ve executed these strategies across multiple platforms, including NGP VAN, Mailchimp, Emma, and Constant Contact, adapting tactics to meet the needs of each client or campaign. At Louisiana State University Residential Life, my focus shifted to process-driven communication, ensuring clarity at scale while still cutting through the noise and driving student action. Now at the Greater Baton Rouge Economic Partnership, I’ve implemented a more structured, automated email strategy centered on clean data, audience engagement, and long-term sustainability, including the development of the Better in BTR quarterly newsletter.
