PUBLIC RELATIONS & WRITTEN CONTENT
Turning complexstories into clear, compelling stories.
Written for Luke Mixon, this press release announced his candidacy for the U.S. Senate seat held by John Kennedy. The piece required coordination with stakeholders across the Louisiana Democratic Party to align on messaging and positioning, ensuring a unified and effective campaign launch.
Written for LSU Residential Life, this blog highlights a student continuing a multigenerational family legacy in the Laville Honors House. The piece uses personal storytelling to connect housing to a deeper sense of belonging and tradition on campus.
Written for the Greater Baton Rouge Economic Partnership, this press release announced the Hyundai Steel project being named Business Facilities’ Platinum Deal of the Year. The piece required coordination with Hyundai Steel, regional stakeholders, and Business Facilities to align messaging and manage all communications surrounding the announcement.
Written for Royce Duplessis, this press release announced his qualification to run for Louisiana State Senate District 5. The piece positioned his legislative record alongside key regional issues, helping introduce his candidacy and priorities to voters.
Written for LSU Residential Life, this blog highlights a staff member receiving the SEAHO James C. Grimm Outstanding New Professional Award. As part of a broader content strategy, I regularly translated stories like this into social media content, extending their reach and impact beyond the website.
Written for the Greater Baton Rouge Economic Partnership, this press release introduced Proof Works, a new hub supporting hard-tech startups and innovation. Executed within 48 hours, the project involved coordinating stakeholders across multiple organizations while simultaneously building and refining the Proof Works brand and narrative from the ground up.
PUBLIC RELATIONS & WRITTEN CONTENT
My experience in public relations and written content spans fast-paced political campaigns, higher education, and regional economic development. At Last Word Strategies, I often led the development of candidacy announcements within hours of qualification, quickly aligning messaging and launching campaigns under intense deadlines. At LSU Residential Life, I focused on storytelling that connected students to content they could see themselves in, using web and blog content to build a stronger sense of belonging on campus. At the Greater Baton Rouge Economic Partnership, I have led the development of PR materials by aligning diverse stakeholders and pushing complex messaging across the finish line, often on tight timelines.
