At Louisiana State University Residential Life, I built the department’s TikTok from the ground up in 2022 to more than 16,000 followers by 2025, establishing a foundation for continued growth. The strategy centered on an aggressive, platform-first approach that treated TikTok as its own ecosystem, creating content designed to resonate not just with LSU students, but with audiences well beyond campus.

While at Last Word Strategies, I managed the communications channels for A Stronger Louisiana, leveraging Gov. John Bel Edwards’ broad statewide appeal to drive digital audiences toward meaningful action. Our strategy focused on translating that engagement into support for key legislative priorities, helping advance the governor’s agenda within a legislature dominated by a Republican supermajority.

For Luke Mixon’s 2022 campaign, I led the launch and early growth of his social media presence, building a digital operation from the ground up with a focus on fundraising. On X, we implemented an aggressive, always-on strategy designed to reach beyond Louisiana, tapping into a national audience to drive small-dollar donations in a deep red state where every contribution mattered.

For LaToya Cantrell’s 2021 re-election campaign, I translated an overwhelming amount of first-term accomplishments into engaging, accessible social media content, elevating initiatives that often don’t naturally break through but have meaningful community impact. I also leveraged her Facebook to support aligned candidates and help advance her legislative priorities through the city council.

For Better in BTR, I’ve helped grow a community-driven brand centered on building pride across Baton Rouge while supporting the broader goal of retaining young talent in the region. In a market that is often siloed, I’ve focused on building partnerships with businesses, content creators, and community leaders to rapidly expand reach, all while maintaining a highly targeted, region-first audience strategy.

Economic development is not sexy, but it’s my job to make it look like it. On Greater Baton Rouge Economic Partnership’s social media channels, I’ve implemented a strategy centered on turning complex, often overlooked topics into engaging, digestible content, helping expand reach, grow audience engagement, and elevate the visibility of the Capital Region’s story.

At Louisiana State University Residential Life, I implemented an aggressive content strategy that required our team of 17 creators to get out from behind their screens and capture life beyond their “twin-sized beds,” focusing on the people, moments, and experiences that define LSU’s residential community. That approach drove more than 500% growth in total impressions during my tenure, with all 23 social media accounts experiencing year-over-year growth as we consistently prioritized authentic, on-the-ground storytelling.

For Yes for NOLA Kids, the challenge was clear: asking voters to support a tax increase requires helping them understand the real impact of their vote. Our strategy focused on translating that impact into tangible outcomes, including well over 1,000 fully funded early childhood education seats with wraparound support services across New Orleans. In an off-cycle election where turnout drives results, we leveraged social media to inform, motivate, and mobilize voters to ensure the campaign’s success.